Its headquarters are in Detroit which is known as the rusty city as a lot of car manufacturer headquarters are located there
By the late 1990s, Ford was:
manufacturing or assembling, cars worldwide
locating new factories in LEDCs
making different parts, for different models in different countries
facing competition from other manufacturers
Ford India In 1995 Ford moved into India. They opened an integrated high-tech manufacturing plant. The site was huge and covers 140 hectares and can make 100,000 vechicles a day.
employs about 1800 people
has 94 Indian suppliers
has 33 dealerships in India
Why did Ford choose India?
It has a huge population - over 1.3 billion people so there is a big market for cars
it maybe an LEDC but it has a high-earning middle class
Ford - A TNC
Some basic facts:
- The world's second largest car manufacturer
- Employs over 300,000 people
- Its headquarters are in Detroit which is known as the rusty city as a lot of car manufacturer headquarters are located there
By the late 1990s, Ford was:- manufacturing or assembling, cars worldwide
- locating new factories in LEDCs
- making different parts, for different models in different countries
- facing competition from other manufacturers
Ford IndiaIn 1995 Ford moved into India. They opened an integrated high-tech manufacturing plant. The site was huge and covers 140 hectares and can make 100,000 vechicles a day.
- employs about 1800 people
- has 94 Indian suppliers
- has 33 dealerships in India
Why did Ford choose India?